Get to market faster with 50+ years of supplement expertise.

A private label supplement is a pre-formulated dietary supplement produced by a manufacturer (us) and sold under your brand name. You don't formulate it, you don't manufacture it, and you don't run quality testing. You select from existing formulations, design your label, and we produce finished inventory ready to ship under your brand.

The terms are used interchangeably by most people. Technically, white label refers to generic products that anyone can rebrand identically. Private label refers to formulations and packaging that are customized for a specific brand. In our world, the practical difference is small: you get to customize the label design (and optionally the packaging) regardless of which term you use.

Most clients launch a 3-5 SKU line for under $15,000 in initial inventory, including label design. There are no setup fees, no annual contracts, no formulation fees for private label, and no minimum spend across SKUs. The cost depends on the specific SKUs, packaging choices, and quantities.

Three things matter most. First: pick a real niche and audience, not a generic 'wellness' play. Second: understand DSHEA labeling rules (structure-function claims, supplement facts panels, disclaimers) before you finalize labels. Third: plan distribution. Direct-to-consumer Shopify is the most accessible channel; retail and wholesale need additional positioning work. We help you think through all three during onboarding.

Standard supplement retail pricing follows a 4-5x markup over cost-of-goods for DTC and 2-3x for wholesale. Premium positioning supports higher markups. We give you transparent SKU-level cost data so you can price intelligently for your channel and audience.

In the U.S., you don't need a license to sell dietary supplements, but you must comply with FDA labeling rules (DSHEA), follow good manufacturing practices on your distribution side, and register with FDA if you import or manufacture certain products. We handle the manufacturing-side compliance. Your business-side compliance (state business licenses, sales tax registration, claims review) is your responsibility, and we point you to resources.

Yes. Many of our private label clients sell on Amazon. You will need to register your brand in Amazon Brand Registry, ensure your labels comply with Amazon's supplement category requirements (which are stricter than basic FDA rules), and meet their barcoding requirements. We help you understand these during onboarding.